AURORA| unbox a new chapter
Illustration • Packaging • Branding
Design Challenge
Create a brand with at least three pieces of packaging. The branding must be complete (logo, visual identity, brand vision, etc) and should be translated into cohesive packaging.
Target Audience
This project was created thinking about Young Adults and adults, starting at 15 years old, that like reading books and want something extra to be more engaged with the books they read.
Design Narrative
AURORA | unbox a new chapter is a book subscription box that goes beyond getting a new piece of literature each month: they are experts in selling a whole literary experience while giving back to the community. AURORA has a pristine selection of books and accessories that will enhance the subscriber’s reading experience each month, either by aiding in the creation of a reading habit or fulfilling a reader’s passion for books. Although the brand has a few competitors in the market, they innovate by combining into a single subscription service what others lack: the book of the month comes with objects that will enhance the literary experience while serving the community by promoting local and new authors and donating school supplies for those in need. The design challenge was to create a logo, a tagline, a visual identity, and the packaging for the mailers, and each individual product. This project received a Silver ADDY Award in the Packaging category.
