DESIGN FOR BRANDS IN MOTION
Welcome
to my Portfolio
I’m Alice Araujo, an Art Director and Lead Graphic Designer based in Florida. I build brand, packaging and campaign systems for fast-moving consumer brands, creating work that stays cohesive across product launches, digital channels, retail environments and every touchpoint between concept and market.
From product launches and packaging systems to digital assets and retail materials, I shape work that feels polished, purposeful, and built to move from concept to market.
Creative direction for brands that need to move fast
without losing the details.
Experience
Art Director & Lead Designer
RAW Nutrition, BUM Energy & Revive MD / 2024 to 2026
Promoted from Graphic Designer to Lead Graphic Designer, building and leading a five-person creative team across three fast-moving CPG brands. Directed brand systems, packaging, product launches and integrated campaigns across retail, e-commerce, paid media and digital channels while overseeing production, regulatory review and vendor execution.
Art Director & Lead Designer
Metabolic Nutrition / 2022 to 2024
Led creative direction across packaging, product launches, integrated campaigns, photoshoots and production for supplement, wellness and apparel lines. Developed scalable visual systems while managing packaging execution from concept and dielines through prepress and final production.
Graphic Designer
REDCON1 / 2021 to 2022
Designed packaging, product launches, apparel and cross-channel marketing creative for a nationally recognized sports nutrition brand. Developed digital, social, retail and event materials while supporting visual direction across REDCON1 Recovery, REDCON1 Gym and multiple product lines.
Graphic Designer
DarkSquare Design / 2020 to 2021
Created brand identities, websites and marketing materials for clients across technology, service and corporate industries. Designed and built responsive WordPress websites using Divi while translating client goals into cohesive visual systems.
Education
BFA Graphic Design
Flagler College / 2017 to 2021
Summa Cum Laude
BA Visual Arts
Flagler College / 2017 to 2021
Minor in Advertising and Illustration
Awards
Silver Student ADDY, Packaging / 2020
Silver Student ADDY, UI/UX Design / 2021
Silver Professional ADDY, Packaging / 2024
How I Work
A balance of creative direction, production awareness, and brand consistency across every touchpoint.
01
Brand Systems
Visual systems that keep brands consistent across packaging, campaigns, digital, retail, and launch touchpoints.
02
Creative Direction
Concepting, feedback, and art direction that help creative stay focused, polished, and aligned with the bigger brand goal.
03
Production Awareness
Design built with real-world execution in mind, from file organization and print needs to vendor handoff and approval workflows.
04
Launch Execution
Creative support for fast-moving product launches, campaign rollouts, digital assets, and retail-ready materials.