DESIGN FOR BRANDS IN MOTION
Welcome
to my Portfolio
I’m Alice Araujo, an Art Director and Lead Graphic Designer based in Florida. I lead brand, packaging, and campaign design for fast-moving consumer brands, building creative systems that stay consistent across every touchpoint.
From product launches and packaging systems to digital assets and retail materials, I shape work that feels polished, purposeful, and built to move from concept to market.
Creative direction for brands that need to move fast
without losing the details.
Experience
Art Director & Lead Designer
RAW Nutrition & BUM Energy / 2024 to Present
Leading art direction across packaging, brand systems, campaign creative, product launches, and retail executions for RAW Nutrition, BUM Energy, and sister CPG brands. Managing creative standards across in-house, freelance, and agency designers while partnering with marketing, product, legal, leadership, vendors, and external creative teams.
Art Director & Lead Designer
Metabolic Nutrition / 2022 to 2024
Led creative direction across packaging, brand collateral, marketing campaigns, product photoshoots, video content, production design, and prepress workflows for supplement and apparel projects.
Graphic Designer
REDCON1 / 2021 to 2022
Designed packaging, apparel, digital, and retail marketing assets, including visual direction for REDCON1 Recovery and REDCON1 Gym, and support across multiple product lines.
Graphic Designer
DarkSquare Design / 2020 to 2021
Designed websites, brand identities, and marketing materials for clients across tech, service, and corporate industries, including WordPress and Divi Builder projects.
Education
BFA Graphic Design
Flagler College / 2017 to 2021
Summa Cum Laude
BA Visual Arts
Flagler College / 2017 to 2021
Minor in Advertising and Illustration
Awards
Silver Student ADDY, Packaging / 2020
Silver Student ADDY, UI/UX Design / 2021
Silver Professional ADDY, Packaging / 2024
How I Work
A balance of creative direction, production awareness, and brand consistency across every touchpoint.
01
Brand Systems
Visual systems that keep brands consistent across packaging, campaigns, digital, retail, and launch touchpoints.
02
Creative Direction
Concepting, feedback, and art direction that help creative stay focused, polished, and aligned with the bigger brand goal.
03
Production Awareness
Design built with real-world execution in mind, from file organization and print needs to vendor handoff and approval workflows.
04
Launch Execution
Creative support for fast-moving product launches, campaign rollouts, digital assets, and retail-ready materials.