L'Avenir Est Fémenin
Illustration • Book Design • Typography
Design Challenge
Create a type specimen book using one of the many typefaces created by designer Adrien Frutiger. The type book should be consistent throughout, drawing visual inspiration on any characteristic of the type of choice, and showcase its history, many uses, weights, and characters.
Target Audience
This book was created for an adult audience of 18+ that enjoys typography and has an interest on Graphic Design and coffee books.
Design Narrative
Avenir Next is a sans-serif typeface created by Adrien Frutiger in 1968. This well-known and versatile font was created to compete with the geometric Futura. Both names are derived from the word future and meant a modern font with many available weights to fit any project needs.
The designer decided that in order to promote such adaptable typeface, she would create a unique branding inspired by the 20s trend of vintage future, that is, the idea people had of what the future would look like in the 1920s. The designer chose a modern, flat aesthetic with a very limited yet engaging color palette to showcase the font and let it be the main character of this narrative.
