Suicide Prevention Lifeline
Ad Campaign • Multi-platform • Layout
Design Challenge
Create an advertisement campaign, across different platforms, for a non-profit organization to bring awareness for their cause.
Target Audience
This campaign was intended for the under-targeted yet very relevant category of males, all ages, and first responders.
Design Narrative
The National Suicide Prevention Lifeline (NSPL) is a non-profit organization that works 24/7 as a suicide prevention and help hotline and online chat. 100 percent free of charge and with volunteers from all over the country. Although very important and needed in times of crises, not everyone knows their website, their services, or their hotline number. Therefore, taking into account that during the pandemic more people started to need further assistance, a campaign that eases their contact with a specialized volunteer is of high priority. Therefore, using the color brands, uplifting imagery and the contents of their website, the designer plans to re-design the homepage in order to create a better user experience, hierarchy, and organization through grid and typography. In addition, she will create ad campaigns promoting the NSPL phone number and communication channels.
EDIT: The phone number changed to 988 recently.
