The Dark Side of coffee
Illustration • Infographic • Motion Graphics
Design Challenge
Create an infographic to convey information in a very concise, visually appealing, and practical way. It should be easy to read and present strong sense of layout, grid, and cohesion.
Target Audience
Worldwide coffee drinkers. Mainly adults between 18–60+ that consume coffee frequently and buy coffee on a regular basis at coffee shops.
Design Narrative
Ethical Bean Coffee Co. is an ethically sourced, fair trade, and organic coffee company that believes in delivering good coffee to their customers while supporting a good cause. Their visual identity is stablished and cohesive throughout their advertisements, packaging, and website with bold colors and cut-out paper-like illustrations.
Although the brand is stablished in Canada, the designer saw an opportunity to grow the company’s business by creating a campaign that allows people to become aware of their impact while consuming coffee and how they can reduce or mitigate some of those impacts while also shopping for the EBC brand.
