BUM Energy Retail & Collab Launches

OVERVIEW

BUM Energy is a fast-moving energy drink brand built around flavor, personality, and lifestyle-driven performance. As the brand expanded across retail and partnership opportunities, the creative needed to support both commercial growth and culturally relevant launch moments.

This project highlights a range of BUM Energy work, including 12-pack variety packs for Walmart, an 18-pack format for Costco, and collaboration creative for partners and personalities across fitness, sports, and entertainment. My role focused on creating packaging, digital assets, and launch visuals that kept the brand consistent while adapting to different channels, formats, and audiences.

THE CHALLENGE

BUM Energy needed creative that could flex across very different use cases without losing brand recognition. A retail variety pack has different needs than a social-first collaboration, but both still need to feel unmistakably BUM.

The challenge was to balance shelf impact, product clarity, partner personality, and brand consistency across mass retail, club formats, ecommerce, social, and campaign touchpoints. Each execution needed to feel fresh while still supporting the larger BUM Energy system.

MY ROLE

• Led art direction and design across retail packaging and collaboration creative
• Designed variety pack packaging for major retail and club formats
• Created digital and launch assets to support product and partnership rollouts
• Adapted the BUM Energy visual system across different audiences, formats, and campaign needs
• Balanced product hierarchy, flavor communication, retail requirements, and brand personality
• Collaborated with internal teams to move assets from concept through approval and launch

DESIGN APPROACH

The visual approach focused on keeping BUM Energy bold, clean, and instantly recognizable while allowing each launch moment to have its own energy. For retail packaging, the priority was clarity, flavor visibility, and strong shelf presence across multi-can formats.

For collaboration work, the system became more flexible. Each creative direction had to reflect the partner, whether fitness, sports, creator-led, or lifestyle-focused, while still feeling connected to the core BUM Energy brand. The result was a system that could scale from club packs and variety packs to social assets, launch graphics, and campaign visuals.

OUTCOME

The final creative supported BUM Energy’s expansion across major retail and club channels, including Walmart and Costco, while also creating flexible visual systems for brand collaborations and cultural launch moments.

Together, the work shows how BUM Energy can stretch across retail packaging, digital campaigns, and partner-led activations without losing consistency, clarity, or brand presence.