REDCON1 Limited-Time Offers

OVERVIEW

This project highlights limited-time product launch work for REDCON1, including the GNC-exclusive Icy Lemonade series and Peach Iced Tea pre-workout. The creative focused on building bold, flavor-forward visuals that could support fast-moving promotional launches across packaging, ecommerce, and digital marketing touchpoints.

THE CHALLENGE

Limited-time offers need to feel fresh and campaign-ready while still fitting within an established brand system. The challenge was to create product visuals that felt distinct enough to generate excitement, but still recognizable as part of the REDCON1 brand across retail, ecommerce, and promotional channels.

MY ROLE

• Designed flavor-forward creative for limited-time product launches
• Supported packaging and digital asset development for promotional SKUs
• Adapted brand elements across product, ecommerce, and marketing touchpoints
• Built launch visuals with a focus on clarity, appetite appeal, and shelf presence
• Collaborated with internal teams to deliver assets within fast launch timelines

DESIGN APPROACH

The visual direction leaned into bold flavor cues, high-contrast color, and energetic product presentation to make each launch feel distinct. For Icy Lemonade, the creative emphasized a cold, refreshing citrus profile with a sharper retail-exclusive feel. For Peach Iced Tea, the direction focused on a warmer, flavor-led presentation that balanced familiarity with the intensity of a performance product.

OUTCOME

The final creative supported limited-time product launches across packaging, ecommerce, and marketing assets. Together, the projects show how seasonal and exclusive SKUs can extend an existing brand system while creating fresh moments of excitement for consumers.